B2B Omnichannel Experience: SAP Leads by Example as First Customer of SAP Customer Experience

SAP runs its own SAP Customer Experience solutions to become a customer-first organization that can compete in the cloud and digital economy. Learn how cutting a six-week sales process to an online transaction completed in minutes improves the business-to-business experience. Learn from SAP how to exceed omnichannel expectations. 

Key takeaways:

• Learn how to operate with a customer-first mindset.
• Discover how shortened and simplified sales cycles drive business. 
• Find out how to bring a B2C buying experience to a B2B world. 

Target audience:

• Technical Associates (those looking to learn how to use products efficiently and effectively) 
• Managers (those tasked with driving operational efficiency and organizational initiatives)
• Executives (those using tech to drive business strategies)

Speaker

• Benjamin Herrmann, Head of Digital Commerce, SAP SE